HCD，Human Centered Design的简写。
09年，IDEO设计公司受IDE（as part of a grant from the Bill & Melinda Gates Foundation）的资助，并与ICRW、 Heifer International合作，创造了一种HCD设计工具。这个工具旨在通过设计，提高非洲、亚洲及拉丁美洲等落后地区的人民生活水平。它的出现，将有助于NGOs及志愿者以新的方式了解人民的需求，找到创新的解决方案以满足这些需求，并提供如何考虑财政可持续性的解决方案。更为重要的是，它完全免费。
Objectified trailer
It’s impossible to cram a full film’s worth of people, ideas, and images into a 90-second trailer… so think of this as a small taste:
If you can not see the video, please install the Quicktime here, and have a cool time.
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